In a category full of junk food pet treats and chews, we positioned and designed Chewsday around our client's clean ingredient philosophy. The playful name celebrates what a dog loves most, as well as the daily joy they bring to their humans. The illustrative style of Calvin, the brand’s chief chew connoisseur, further embodies the spirit of the brand.

• Positioning

• Naming

• Brand Identity

• Character Development

• Packaging

• Brand Voice, Manifesto, and DTC Communication